Ever notice how there are always one or two people (or companies) in a market that are synonymous with their industry? Like the auto dealer that is a not-so-minor celebrity in your city, or the HR consultant that everyone thinks of first when they have a need, or the professional speaker that seems to be the keynote at every Rotary, chamber, and industry meeting you attend.
Optimism is back in the staffing industry. Business is up, clients are calling us again, and all seems right with the world. But along with that optimism is a false sense of security, resulting in missed opportunities now and long-term consequences later.
We hear it all the time - "the staffing industry has become commoditized". "Everyone is selling on price". And you know what? They're right! An industry becomes commoditized when there is nothing substantial to differentiate competitors.