Ever notice how there are always one or two people (or companies) in a market that are synonymous with their industry? Like the auto dealer that is a not-so-minor celebrity in your city, or the HR consultant that everyone thinks of first when they have a need, or the professional speaker that seems to be the keynote at every Rotary, chamber, and industry meeting you attend.
Topics: Prospecting, Sales, Networking, Differentiation
Optimism is back in the staffing industry. Business is up, clients are calling us again, and all seems right with the world. But along with that optimism is a false sense of security, resulting in missed opportunities now and long-term consequences later.
Topics: Sales, Strategic, Differentiation
We hear it all the time - "the staffing industry has become commoditized". "Everyone is selling on price". And you know what? They're right! An industry becomes commoditized when there is nothing substantial to differentiate competitors.
Topics: Sales, Strategic, Differentiation
