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Tom's Talent Blog

10 Low (or No) Cost Steps to Own Your Market

Posted by Tom Erb on May 4, 2013 7:37:00 AM

Ever notice how there are always one or two people (or companies) in a market that are synonymous with their industry? Like the auto dealer that is a not-so-minor celebrity in your city, or the HR consultant that everyone thinks of first when they have a need, or the professional speaker that seems to be the keynote at every Rotary, chamber, and industry meeting you attend.

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Topics: Prospecting, Sales, Networking, Differentiation

3 Staffing Sales Pitfalls to Avoid Right Now

Posted by Tom Erb on Apr 10, 2013 7:32:00 AM

Optimism is back in the staffing industry. Business is up, clients are calling us again, and all seems right with the world. But along with that optimism is a false sense of security, resulting in missed opportunities now and long-term consequences later.

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Topics: Sales, Strategic, Differentiation

What Are You Really Selling?

Posted by Tom Erb on Apr 3, 2013 7:19:00 AM

We hear it all the time - "the staffing industry has become commoditized". "Everyone is selling on price". And you know what? They're right!  An industry becomes commoditized when there is nothing substantial to differentiate competitors.

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Topics: Sales, Strategic, Differentiation

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