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Tom's Talent Blog

Using Skill Marketing to Drive Growth

Posted by Tom Erb on Jan 28, 2020 11:00:00 AM

When I started in the staffing business more than 20 years ago, every Monday morning my colleagues and I would get out the classified ads in the newspaper and start calling all of the companies that posted jobs to see if we could help them fill their positions. In some cases, we had a specific candidate we were presenting to them—this was an early iteration of what we now call skill marketing. Of course, every other staffing company used this same strategy, so I can imagine Mondays weren’t much fun for the people posting those jobs.

Today, skill marketing is still an important revenue driver for many staffing companies. And with talent at such a premium now, marketing hard-to-find, in-demand candidates can be more effective than ever.

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Topics: Sales, Sales Activity, Recruiting, Recruiter Activity

Building Great Sales and Recruiting Teams: A Conversation with Tom Erb

Posted by Tom Erb on Dec 12, 2019 1:03:47 PM

I had the opportunity to talk with Travis Arnold, the CMO & Co-founder of Herefish. We talked about beer... and more importantly 6 steps to building a great sales team at your staffing firm

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Topics: Sales, Hiring

Cyber-Week Deal...Online Training

Posted by Jen Erb on Dec 3, 2019 10:31:35 AM

We're offering a fantastic cyber-week deal ... Buy One, Get One training subscription!

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Topics: Training

How to Create a Training Plan for Existing Staff

Posted by Jen Erb on Oct 11, 2019 3:50:43 PM

It’s easy when you have a new employee starting and you have an orientation schedule for a new sales person or recruiter.  The goal is to ramp them up for success as quick as possible.  You have this person start from the beginning, learning each internal process and procedure, and then sprinkle in some outside training sources that add variety and promote skills for increased performance.  But, how do you incorporate training with existing employees?

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Topics: Sales, Coaching, Training, Recruiting

I'm Speaking at NAPS 2019 Conference

Posted by Tom Erb on Aug 15, 2019 10:36:26 AM

I'm speaking at the NAPS 2019 Conference, Sept. 22-24 in San Antonio.  Come see me and save $100 with code NAPSSPEAKER19. My session is:

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Topics: Relationship Building, Recruiting

Freeing Yourself From Ineffective Recruiting Strategies

Posted by Tom Erb on Feb 25, 2019 12:53:36 PM

Recruiters who hold on to traditional sourcing strategies risk getting outplayed by competitors who reach out beyond their markets and databases.

Imagine you need to collect a gallon of water. You place a bucket under the faucet and turn it on full blast—but unfortunately, over time, your water pressure has decreased to a mere trickle.

Rather than wait for the bucket to fill, you decide to collect the water using smaller containers, so you can use the water more quickly—and then you decide to use a ladle to help get the water into your makeshift pipeline. Oh, and did I mention your ladle is full of holes? The task quickly becomes a lesson in futility—one that is inefficient, unsustainable, and destined to fail.

Of course, I’m not talking about collecting water, but rather describing how many staffing firms recruit. 

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Topics: Recruiting, Recruiter Activity

Facebook Fuel: Find prospects and candidates on Facebook

Posted by Tom Erb on Feb 14, 2019 11:25:57 AM

We're excited to announce our new partnership with Moore Essentials to help you find prospects and candidates from the 2 BILLION people on Facebook.  We have dozens of training sessions on staffing sales and recruiting, focusing mostly on sourcing through LinkedIn. Now the experts at Moore Essentials can show you how to source from Facebook!

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Topics: Prospecting, Sales, Sales Activity, Recruiting, Recruiter Activity

How to Keep Great Employees (and keep them accountable)

Posted by John Ninkovich on Dec 11, 2018 9:30:00 AM

At the end of June, the national unemployment rate was 4% and every business owner I spoke with was in a talent crunch.

There are few industries today that aren’t experiencing a significant talent shortage. Additionally, every leader I met with struggled with some lack of accountability in their organization among current employees.

It creates an interesting conundrum that is keeping many a business owner awake at night…

What do you do when you can’t find quality talent? How can you hold existing talent accountable without losing them to greener pastures?

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Topics: Strategic, Coaching, Culture

When Training is NOT the Answer

Posted by Jen Erb on Jul 16, 2018 2:37:50 PM

You might think it odd that a company that sells training is telling you not to train.  Although training is extremely useful in onboarding and development, it is not always the answer to underperformance.  Unfortunately, I’ve seen managers waste time and money on training that is not going to fix the problem.  What do you do when you have an underperformer?  How do you know when training is NOT the answer?

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Topics: Coaching, Training

Stop Asking Candidates For Current Salary

Posted by TJ Markwas on Mar 5, 2018 11:00:00 AM

One of the most pressing topics being discussed in current recruiting circles is the big concern around the legislation barring employers (and yes, recruiters) from asking candidates about their salary history or benefits. From industry conference presentations to Facebook group discussions, this legislation has staffing and recruiting professionals highly concerned about the impact it will have on our ability to do our jobs. Should recruiters and managers be concerned about this legislation?

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Topics: Recruiting, Compensation

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