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Tom's Talent Blog

Tom Erb

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Recent Posts

Using Skill Marketing to Drive Growth

Posted by Tom Erb on Jan 28, 2020 11:00:00 AM

When I started in the staffing business more than 20 years ago, every Monday morning my colleagues and I would get out the classified ads in the newspaper and start calling all of the companies that posted jobs to see if we could help them fill their positions. In some cases, we had a specific candidate we were presenting to them—this was an early iteration of what we now call skill marketing. Of course, every other staffing company used this same strategy, so I can imagine Mondays weren’t much fun for the people posting those jobs.

Today, skill marketing is still an important revenue driver for many staffing companies. And with talent at such a premium now, marketing hard-to-find, in-demand candidates can be more effective than ever.

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Topics: Sales, Sales Activity, Recruiting, Recruiter Activity

Building Great Sales and Recruiting Teams: A Conversation with Tom Erb

Posted by Tom Erb on Dec 12, 2019 1:03:47 PM

I had the opportunity to talk with Travis Arnold, the CMO & Co-founder of Herefish. We talked about beer... and more importantly 6 steps to building a great sales team at your staffing firm

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Topics: Sales, Hiring

I'm Speaking at NAPS 2019 Conference

Posted by Tom Erb on Aug 15, 2019 10:36:26 AM

I'm speaking at the NAPS 2019 Conference, Sept. 22-24 in San Antonio.  Come see me and save $100 with code NAPSSPEAKER19. My session is:

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Topics: Relationship Building, Recruiting

Freeing Yourself From Ineffective Recruiting Strategies

Posted by Tom Erb on Feb 25, 2019 12:53:36 PM

Recruiters who hold on to traditional sourcing strategies risk getting outplayed by competitors who reach out beyond their markets and databases.

Imagine you need to collect a gallon of water. You place a bucket under the faucet and turn it on full blast—but unfortunately, over time, your water pressure has decreased to a mere trickle.

Rather than wait for the bucket to fill, you decide to collect the water using smaller containers, so you can use the water more quickly—and then you decide to use a ladle to help get the water into your makeshift pipeline. Oh, and did I mention your ladle is full of holes? The task quickly becomes a lesson in futility—one that is inefficient, unsustainable, and destined to fail.

Of course, I’m not talking about collecting water, but rather describing how many staffing firms recruit. 

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Topics: Recruiting, Recruiter Activity

Facebook Fuel: Find prospects and candidates on Facebook

Posted by Tom Erb on Feb 14, 2019 11:25:57 AM

We're excited to announce our new partnership with Moore Essentials to help you find prospects and candidates from the 2 BILLION people on Facebook.  We have dozens of training sessions on staffing sales and recruiting, focusing mostly on sourcing through LinkedIn. Now the experts at Moore Essentials can show you how to source from Facebook!

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Topics: Prospecting, Sales, Sales Activity, Recruiting, Recruiter Activity

New Book: Winning the Staffing Sales Game

Posted by Tom Erb on Feb 1, 2018 5:01:22 PM

Big news!  I've released my first book, Winning the Staffing Sales Game

Why did I write a book?  Because, sales is harder now than ever before.  Your prospects aren't answering the phone or calling you back, there is more competition than ever, and you just seem to be running up against one brick wall after another.  In this 100-page quick read, I explain why sales has become increasingly more difficult, the key mistakes that most staffing sales reps are making, and details a systematic sales process that is proven to get more appointments and land more new business in the staffing industry.

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Topics: Prospecting, Sales, Networking, Cold Calling, Sales Activity, Sales Process, Differentiation

Why Engaged Search is Better...

Posted by Tom Erb on Dec 11, 2017 1:00:00 PM

...for recruiters and clients.

Why do people get married? While there are a variety reasons, ranging from religious to legal rights to “that’s just what you do,” the main reason is commitment. Marriage is both a tradition and a legal contract that binds both parties to a higher level of obligation. It shows that everyone is vested in the relationship. Sure, you can break this commitment, as many do, but it’s not easy, and it sure is a lot harder than just breaking up with someone you are dating.

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Topics: Strategic, Differentiation, Recruiting

Infographic - Skill Marketing for Staffing Sales

Posted by Tom Erb on Sep 25, 2017 12:19:58 PM

Learn another way to sell to prospective clients in the staffing industry.

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Topics: Sales, Recruiting

Sales Accountability is a Two Player Game

Posted by Tom Erb on Aug 11, 2017 3:14:05 PM

Every Saturday morning, our six-year-old son comes crashing into our room with the same earnest request; “Daddy, can we play games on the TV together?” Since the time he was able to hold a controller in his hands, Brady and I have spent part of Saturday morning playing video games together. It's become a ritual that is a reward for him, and a fun way for us to spend some dedicated time together.

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Topics: Sales, Sales Activity, Coaching

5 Things Sales People Do That Prospects Hate

Posted by Tom Erb on Feb 16, 2017 4:02:44 PM

I just received at least the 10th email this week from a different sales rep trying to sell me prospect leads – and its Tuesday. Now as a sales professional, trainer, and coach, I tend to probably be at the same time more critical and more sympathetic to sales reps trying to do their job. I’m critical in that I dissect their message and approach more than most. But I also feel sorry for many of them because I can tell by their email that they are either new, untrained, or misguided. And when I talk to sales reps about their sales activities, most sheepishly admit that they know what they are doing isn’t working, but just don’t know what else to do. Unfortunately many of the sales activities that we utilize cause more harm than good, labeling us as “salesy” and irritating the prospect.

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Topics: Prospecting, Sales, Cold Calling, Sales Activity, Differentiation

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