Referrals are extremely valuable for building candidate pools, but we rarely actively do it. Generally we are passive about referrals. A candidate or recent placement may happen to recommend a friend or neighbor, but not because we solicited the referral. If you proactively seek referrals you can reap the benefits. Here’s why you want referrals and how to get them.
You arrive at work and before you know it it’s lunchtime, or better yet you didn’t even take a lunch and it’s the end of the workday and time to leave. But, you can’t leave because you feel like you didn’t get anything critical done. Does this describe your typical day as a recruiter in a staffing office? I know it did for me when I was in a recruiting “bullpen”. Here are three to-do’s to make the most of your recruiting time.
While waiting to board my flight back home, the gate attendant made the following announcement:
“This will be a completely full flight. For those of you boarding in later groups, we recommend checking your carry-on as we will run out of overhead space. You will not be charged to have your bag checked – we are performing this as a courtesy to our customers. I repeat, we will check your bag as a courtesy to our customers.”
A courtesy? They run out of overhead space and yet they act like you are doing the customer a favor to check their bag? Come on, they should be apologizing for the inconvenience, not trying to spin it like they are offering some sort of free benefit.
The number one knock I hear on networking as a sales activity is that it doesn’t tend to result in new business. And for many sales people this is true. But in almost every case, it is not because networking doesn’t work, but because the sales person doesn’t network the right way.
Most sales people don’t network enough, and the ones that do typically approach it from a “show up and see what happens” approach. Most of the time, this results in limited interaction with the right people, awkward periods of not having anyone to talk to or butting in to existing conversations, and ultimately frustration. The sales rep then blames the event or organization for being “clickish”, unfriendly, or just plain bad. After one or two attempts most salespeople just give up.
This is where your opportunity lies! That same organization that other salespeople have dismissed could be a gold mine for you, IF you network the right way. Here are 4 ways to get the most out of a networking opportunity and increase your sales.
Are you up to date on your employment and labor laws? Since the early twentieth century, our federal and state governments have enacted extensive laws and regulations to protect employees. We see a number of employment practices that, I bet, you did not even realize violate the law. Let’s talk about three common labor issues that will put your staffing firm on the feds radar.
If you are like most sales people, you struggle to get prospects to read and respond to your emails. There are a variety of likely reasons prospects are deleting your emails:
- It looks too much like spam or mass email
- Its too wordy
- The subject line and/or opening sentence is too salesy
- There is no value in your message
- You sound like every other staffing sales person trying to get their business.
While no sales email is going to result in a 100% success rate (or 75 or 50% for that matter), we’ve identified 7 essential components that significantly increase your odds of a response.
Compensating salespeople effectively is one of the biggest management challenges for a growing business. When a well-designed variable compensation plan is implemented it can have an enormous impact on the bottom line and future growth of your business. When developing your compensation plan for your sales professional, always consider what you want it to do. Here are 3 initial points to consider when designing your staffing sales variable compensation plan.
Every new year, industry content will come out with multiple articles of the ‘New’ and ‘Game-changing’ insight and suggestions on how to become more successful in your business. This is no different for the staffing industry, with articles touting various ways to improve on recruiting. As an industry, we have started to move away from some of the most critical yet basic recruiting methods. Here are just a few of my suggestions on how to keep yourself on top of the game:
In sales, we are taught how to overcome objections, get past gatekeepers, push for appointments, and close sales. We bombard prospects with generic pitches over the phone and email. Sometimes we stop in unannounced and ask them to stop what they are doing to talk to us. And we wonder why some prospects don’t like salespeople?
Most salespeople essentially are taught to go against basic human nature when approaching prospects. We do things to prospects that we hate when they are done to us! Do you like getting calls from telemarketers that won’t take no for an answer? No, of course not. But we often do the same exact thing.
The problem is that we get so focused on the goal of making a sale, and quickly, that we start to look at prospects as just a means to an end. We essentially dehumanize the prospect, thinking of them as this faceless entity on the other end of the phone just waiting to hit us with objections. Instead, we need to approach prospects the way that we want to be approached in a sale. Get to know each other, build trust, and ultimately help them make the best decision for them and their company.
Here are some do’s and don'ts when interacting with prospects.
A few weeks ago we shared an article on our research study to hire only A-player recruiters. That article focused on only professional recruiters. We also gathered and analyzed data for commercial recruiters. For the study, we defined commercial recruiters as those that focus on positions in light industrial, manufacturing, construction, trades, logistics, warehousing, hospitality, general labor, and so on. There were clear distinctions for high-performers depending on whether they identified as professional or commercial recruiters.